MEET THE TEAM

When Susan and Derek became grandparents for the first time in 2010 they were keen to do everything they could for their granddaughter, and her parents.

Little did they imagine that journey would see them launching their own patented product designed to help babies sleep comfortably and safely.

When their granddaughter was just four weeks old, the Shropshire couple noticed she was constantly wriggling out of her blankets when sleeping and causing concerns for her warmth, and safety. So, Susan took out her sewing machine and began creating what would become the prototype for the Enchanted Sleeper, an all-in-one baby sleep solution.

A total team effort from the very beginning, together they tested and refined every element of the product until they had something they realised wasn’t just for their granddaughter (who by now had outgrown the Sleeper anyway!), but could be used by newborn babies everywhere.

Eight years on from their initial idea, the couple now run the Enchanted Baby Company and have launched their first product – the Enchanted Sleeper -  following a rigorous round of patent applications, focus group feedback, factory sourcing,  and relationship building.

The couple have been married for 45 years and have two children and two granddaughters.

Their passion lies in ensuring the safe sleeping of babies, and the peace of mind of parents, grandparents, and carers across the UK and beyond.